The Language That Wins: Why Every Coach Should Read The Language of Performance
The Language That Wins: Why Every Coach Should Read The Language of Performance Walk onto any training ground, athletics track, swimming pool, gymnasium or changing room and you will hear an endless stream of communication. Coaches instruct. Athletes ask questions. Teammates encourage one another. Parents offer advice from the sidelines. Every session is filled with words. Yet surprisingly little attention is given to how those words influence performance. Most coaches spend years studying biomechanics, physiology, strength and conditioning, nutrition, skill acquisition and tactical development. They learn how to build stronger, faster and more technically proficient athletes. What is often missing is formal education in one of the most influential coaching skills of all: communication. Simon Tolson's new book, The Language of Performance: How Great Coaches Use Communication to Build Confidence, Motivation and Sporting Success , seeks to address exactly that gap. Rather than trea...